'The city, however, does not tell its past, but contains it like the lines of a hand, written in the corners of the streets, the gratings of the windows, the banisters of the steps, the antennae of the lightning rods, the poles of the flags, every segment marked in turn with scratches, indentations, scrolls.'

Italo Calvino


Towns and cities are complex and multi-layered ecosystems, each with their own distinctive cultural DNA, their way of living, urban texture, routines and social interaction. Nowadays, what we see is that, to be sustainable, urban interventions require, in the first instance, in-depth recognition of the unique ‘cultural’ elements of a place.

We at Noema specialise in innovative and creative methods for mapping the distinctive character of places. We work with visual artists, film makers, musicians, urban designers, and architects to develop interactive maps which can be used in visioning exercises, in community consultations, or as a base for regeneration plans.

For examples of recently conducted Urban and Cultural DNA Mapping exercises, please see Projects.